The Observer Effect →

The Observer Effect is a podcast from one man that travels the world listening to traveler's stories and gives them a platform to have them heard. Part of the work I did was to create a new logo that eluded to flexibility, travel and excitement. Beyond the initial brand, though, part of the mission of the podcast is to tell stories. Joe, the host, takes each episode and writes an in depth account of each person. We crafted a editorial style, digital download that captures each of those stories in a visual way. More work is on the way that will allow more of the stories to be told.