Pursued, another Illuminate Ministries retreat, is a weekend retreat for women of all ages to find and build their relationship with Jesus. As a part of this development, our goal was to appeal to women, but not in a girly way. We wanted to empower and really show that this retreat is not to be taken lightly. We paired a light pink with a dark blue to balance this concept out. We also use iconography and line art to emphasize the intent of the retreat.