Oakhill →

Oakhill is a wealth management company in the Northwest Suburbs of Chicago. Pete, the owner, operates on a smaller client scale, so his branding needed to be personal, efficient yet thoughtful in it's meaning. We crafted imagery around the acorn and trees and updated his color palette to evoke a warmer more personal atmosphere for his clients.

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We explored many options and presented a few versions that pushed the client out of their comfort zone. In working closely with Pete, we identified his level of risk in changing over his brand and found a nice zone that gives his company some new legs to stand on.